The best A/B testing tool for Webflow websites

Flowout have done am incredible job at creating an easy to use and highly effective a/b testing tool for webflow website users.

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Flowout have done a spectacularly bad job at explaining why YOU need to use this tool.

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So before we get in to Optibase's features, here are the benefits of using this tool:

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1) Objectively determine your own website improvements to increase conversions

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2) Objectively determine your clients' website to increase conversions

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3) Upsell on retainers by providing extremely valuable insights to clients over the long termOk, so now you know why this tool is worth using.

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Interested in knowing more? Great.

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In this article, I'll cover:

• Who built Optibase?
• What does this tool do?
• What a/b testing tools are out there?
• Is A/B testing and split testing the same thing with Optibase?
• How do you set up Optibase?
• What are the benefits of using Optibase for Webflowers?
• How much does Optibase cost?
• Is Optibase right for you ?

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Ok, let's dive in:

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Who built this tool?

Flowout are an unlimited Webflow design & development subscription service based in Slovenia. With over 100 happy clients, these guys know what they're doing when it comes to design and dev. On top of client work, they have already released two other tools, Vidzflow and Linguana. I actually interviewed their co-founder, Žiga Fajfar, back in episode 10 of the podcast so listen to that if interested.

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Optibase Features

• No flickering: No flickering that can mess up your website's UX.
• Performance: Test without impacting your website's performance.
• Audience segmentation: Geolocation and screen size.
• Connect: Connect it to the specific element you want to measure.
• Track anything: Track any click event or form submission.
• Measure: Easily measure the success of elements on your website.
• View results: Track the performance of your tests and conversions.
• Simple and intuitive: Say goodbye to unnecessarily bloated tools.
• Detailed analytics: Detailed analytics and reporting are coming soon.

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What A/B testing tools are out there?

A/B testing tools have existed for a while. If you're interested in looking at different options, check out Optimizely, VWO, Unbounce and Convert.

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However, Optibase is the first A/B testing tool specifically for Webflowers. And here's why I'm a fan:

• It's lightweight
• It's ridiculously easy to use
• The documentation is extensive
• The dashboard is clean and simple to ensure you see clear results from tests
• It's built by a 25+ person Webflow agency so I know it will continue to improve with the Webflow platform (like detailed reporting coming soon)

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Is A/B testing and split testing the same thing with Optibase?

This is defined on their killer documentation page:

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"There are two main types of Tests you can do with Optibase: A/B Tests and Split Tests.

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A/B Test:

• In an A/B Test, you change just one small thing on your site. This could be a button, a bit of text, an image, or a form.
• You might make the button a different colour or the text larger, for example.
• Then, when people visit your site, they randomly see one of these Variants.
• The goal is to see which small change makes people do something important, like buying something or signing up. We call these Conversions.

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Split Test:

• A Split Test is more extensive. Here, you change a whole webpage.
• You might adjust many things, like the layout, the colors, or where certain elements are placed.
• Visitors are randomly directed to one of these whole page variants.
• The purpose is to see which big changes lead people to do important actions more often, like clicking on something or making a purchase. We call these Conversions.

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Additional Testing Features in Optibase:

• Geo-Restriction: You can limit your test to specific countries, allowing you to tailor your content to different geographic audiences and understand regional preferences.
• Screen Size Restriction: Tests can be restricted to certain screen sizes, enabling you to optimize user experiences uniquely for desktop, tablet, or mobile users.

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By conducting these Tests, you can learn a lot about what your visitors prefer and what encourages them to take important actions. This helps you to make your website or app more effective and user-friendly. Optibase makes it easy to set up and run these Tests, giving you valuable insights into improving your digital presence."

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How do you set up Optibase?

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1. Install app

The first step is simple - just head over to the Webflow app marketplace and search for our app. Once you've found it, click on the blue button that says "Install app".

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2. Create a test

Go check out the Webflow designer and begin organizing your test or conversion events. It's really simple, and the Webflow app will walk you through each step.

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3. Analyse results

Optibase's web app makes it easy to track and analyze the data. You can quickly see which variations are performing better and make data-driven decisions.

What are the benefits of using Optibase for Webflowers?

1) Help clients reach business goals objectively

Imagine being able to show your clients clear evidence that your designs are not only beautiful but they're also effective? This will help the client trust you to make design decisions moving forward because they can clearly see you're making carefully considered, data-backed decisions.

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2) Improve your own website objectively

No more intuition or guesswork. By implementing A/B testing, you can make informed decisions based on user response to different versions of your site, ensuring that every change contributes to a higher conversion rate or better user experience. So you can use this data to optimise people contacting you on the site.

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3) Upsell your clients on retainers

As we previously mentioned, the trust you will earn when showing clients data backed decisions means you will develop an even better client relationship. Naturally, clients love seeing data that backs up the choices you're making because, well, numbers don't lie. And as clients continue to make changes to their website, this could potentially be part of a package that you can sell to your client once the initial build is done.

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How much does Optibase cost?

 Optibase is free to set up no credit card required. It's then $19 a month from there for the basic plan.

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Is Optibase right for you ?

If you’re anything like me when I was a freelancer, you design, you develop, you transfer the site to your client and then you set up analytics for your client. But you know how much more could be done to ensure the website is a success. Using Optibase to quickly determine design decisions in the first month of launch puts those apprehensions to one side - you can ensure quickly and easily that the website is as impactful as you want it to be for your client. Which I can only think is a good thing. This may be best suited to subscription focussed agencies where they can optimise a website over the long term but I honestly think it's powerful for freelancers too of course.

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If you're not building client websites yet, I'm not sure it's worth paying for this tool. Definitely worth the free trial to learn how to offer this in the future though.

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Try it out here