10 Common Ways To A/B Test Your Webflow Website

Did you know that adding a single image increases purchases by 60% in A/B testing campaigns (Source: Gitnux Market Data Report 2024).

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Isn't that mental? 60%?!

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So imagine if there is no picture of you on you personal portfolio website.

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Do you reckon that might influence how many people click contact on your website?

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Maybe, right?

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Well what you could do is create 2 versions of your website with two different versions and test your hypothesis.

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This, my friends, is just one of many different A/B tests you can do to optimise your website.

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So how the hell do you actually do that? Well, I recommend a tool called Optibase. More on that later.

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10 Common Ways To A/B Test Your Webflow Website

Get this stat - companies that adopted A/B testing technology had better results than those that didn’t, including 10% more weekly page views, a 5% greater likelihood of raising VC funding, and 9-18% more products (Source: Gitnux Market Data Report 2024).

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So if there's any more reasons that you need to start looking at A/B testing, now's your time!

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Most marketers believe SEO is important, but only 65% actively test their strategy, giving those who do test an advantage over those who don’t.

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1) Headline Variations

Test different headlines to see which one captures your audience’s attention and drives more clicks. This could involve altering the wording, length, or tone of the headline.

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2) Call-to-Action (CTA) Buttons

Experiment with different CTA button colors, sizes, placement, and messages to determine which combinations lead to higher conversion rates.

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3) Landing Page Layouts

Compare different layouts for your landing pages to find the one that provides a better user experience and increases engagement or sales.

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4) Images and Videos

Try using different images or videos on your pages to see which types have a more positive impact on viewer engagement and conversion rates.

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5) Navigation Menus

Test variations in your site’s navigation structure — such as the placement of menus, the number of items, and the categorization — to improve user navigation and site retention.

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6) Content Length and Style

Experiment with the length and style of your content, including more concise vs. detailed descriptions, to see what your audience prefers.

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7) Forms

Alter the length and types of fields in your forms to reduce friction and increase the number of form completions.

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8) Pricing Structures

Test different pricing structures or the way prices are displayed to identify price points and presentation styles that maximize revenue.

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9) Social Proof and Testimonials

Experiment with the placement, format, and quantity of social proof elements and testimonials to build trust and credibility with your audience.

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10) Button and Link Text

Try out variations in your button and link text to find the most compelling calls-to-action for your audience.

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How do you actually do A/B Testing on Webflow Websites?

I wrote an in-depth article here all about Optibase entitled "The best A/B testing tool for Webflow websites," so I recommend you check that out for in depth info. Here's a quick overview of how to set it up though - it's ridiculously easy to use.

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1. Install app

The first step is simple - just head over to the Webflow app marketplace and search for our app. Once you've found it, click on the blue button that says "Install app".

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2. Create a test

Go check out the Webflow designer and begin organizing your test or conversion events. It's really simple, and the Webflow app will walk you through each step.

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3. Analyse results

Optibase's web app makes it easy to track and analyze the data. You can quickly see which variations are performing better and make data-driven decisions.

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Sign up here!

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Conclusion

Not all Webflowers offer A/B testing for client projects but at Macu Studio, we now offer this as part of a retainer and clients love it. It's a powerful upsell on just the initial website build. Since it's so easy to set up, I firmly believe it's a no brainer to try out.