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Jack Redley

10 Common Ways To A/B Test Your Webflow Website

April 30, 2024

Did you know that adding a single image increases purchases by 60% in A/B testing campaigns (Source: Gitnux Market Data Report 2024).

Isn't that mental? 60%?!

So imagine if there is no picture of you on you personal portfolio website.

Do you reckon that might influence how many people click contact on your website?

Maybe, right?

Well what you could do is create 2 versions of your website with two different versions and test your hypothesis.

This, my friends, is just one of many different A/B tests you can do to optimise your website.

So how the hell do you actually do that? Well, I recommend a tool called Optibase. More on that later.

10 Common Ways To A/B Test Your Webflow Website

Get this stat - companies that adopted A/B testing technology had better results than those that didn’t, including 10% more weekly page views, a 5% greater likelihood of raising VC funding, and 9-18% more products (Source: Gitnux Market Data Report 2024).

So if there's any more reasons that you need to start looking at A/B testing, now's your time!

Most marketers believe SEO is important, but only 65% actively test their strategy, giving those who do test an advantage over those who don’t.

1) Headline Variations

Test different headlines to see which one captures your audience’s attention and drives more clicks. This could involve altering the wording, length, or tone of the headline.

2) Call-to-Action (CTA) Buttons

Experiment with different CTA button colors, sizes, placement, and messages to determine which combinations lead to higher conversion rates.

3) Landing Page Layouts

Compare different layouts for your landing pages to find the one that provides a better user experience and increases engagement or sales.

4) Images and Videos

Try using different images or videos on your pages to see which types have a more positive impact on viewer engagement and conversion rates.

5) Navigation Menus

Test variations in your site’s navigation structure — such as the placement of menus, the number of items, and the categorization — to improve user navigation and site retention.

6) Content Length and Style

Experiment with the length and style of your content, including more concise vs. detailed descriptions, to see what your audience prefers.

7) Forms

Alter the length and types of fields in your forms to reduce friction and increase the number of form completions.

8) Pricing Structures

Test different pricing structures or the way prices are displayed to identify price points and presentation styles that maximize revenue.

9) Social Proof and Testimonials

Experiment with the placement, format, and quantity of social proof elements and testimonials to build trust and credibility with your audience.

10) Button and Link Text

Try out variations in your button and link text to find the most compelling calls-to-action for your audience.

How do you actually do A/B Testing on Webflow Websites?

I wrote an in-depth article here all about Optibase entitled "The best A/B testing tool for Webflow websites," so I recommend you check that out for in depth info. Here's a quick overview of how to set it up though - it's ridiculously easy to use.

1. Install app

The first step is simple - just head over to the Webflow app marketplace and search for our app. Once you've found it, click on the blue button that says "Install app".

2. Create a test

Go check out the Webflow designer and begin organizing your test or conversion events. It's really simple, and the Webflow app will walk you through each step.

3. Analyse results

Optibase's web app makes it easy to track and analyze the data. You can quickly see which variations are performing better and make data-driven decisions.

Sign up here!


Not all Webflowers offer A/B testing for client projects but at Macu Studio, we now offer this as part of a retainer and clients love it. It's a powerful upsell on just the initial website build. Since it's so easy to set up, I firmly believe it's a no brainer to try out.

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