For Episode 1, my guest is Melissa Mendez, a web designer and growth marketer based in Orlando Florida. She went to study advertising at college and after joined Datagran, a machine learning company, that was growing really fast. However, the company’s messaging didn’t align with their visuals and so Melissa re-designed and rebuilt their website with Webflow, as her first website. Conversion rates skyrocketed and the company grew even faster.
Melissa then pursued making websites as a freelancer and kept growing consistently getting clients. She grew her skillset and started making more and more impressive websites using Webflow. Melissa started Eurecah studio with her husband who is also a Webdesigner, and earlier this year, she started the Webflow Party with Keith Armstrong. Webflow Party is a community of Webflowers teaching, growing and sharing.
It feels as if Melissa is now everywhere in the Webflow community and it’s hard to imagine she has had many failures along her journey as a freelancer. However, as with anyone who has pushed their comfort zones to extraordinary degrees like Melissa has, Melissa has had her ups and downs too.
The biggest lesson for me in this episode is that it's important to understand you can't do everything as a freelancer. There are skillsets that you don't have and frankly there are other people that are specialists in areas of your business you need help in. Investing in your business will prevent you from burning out by trying to do everything. Look in to softwares and tools that will make your business more efficient so you don't waste time on things you don't need to. In addition, invest in people who can help eg. Personal Assistant and possibly an accountant!
In today’s episode we talk about:
- Financial responsibility
- Hustle culture
- Naivety
CONNECT WITH MELISSA
📬 See his website: https://www.eurecah.com/
🐦 Connect on Twitter: https://twitter.com/melydelmar06
📸 Connect on LinkedIn: https://www.linkedin.com/in/mendezmelissa/
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