Listen on:

How To Manage Webflow Projects | With Ethan Suero


Ethan Suero is an independent designer specialising in helping startups build stunning brands and digital products that turn users into engaged customers.

While he used to just focus on brand identities, learning under the logo expert James Martin (IG: madebyjames) he has grown his skillset over the years to also become a webflow maestro; he is a professional partner with Webflow and he also works part time at Flux Academy helping new webflowers learn about UI/UX commenting on their portfolios and projects. In fact, this was when I first came across Ethan when he commented on my terrible first portfolio.

Ethan has 2 Awwwards nominations and has 12 CSS design awards in the categories of UI, UX, Special Kudos and Innovation categories. He’s worked with different industries; from video agencies to investor groups to F3 drivers, Ethan has experienced a lot in his career so far.

However, whenever someone has had great successes, there has often been great tests and failures to overcome to get there. Ethan is no different which we will dig in to in this interview.

The Failures With Cover In This Episode

The 3 “fails” he covers:

  1. Switching to freelancing too early (not knowing client red flags
  2. Mismanaging Projects
  3. Failing to delegate jobs

The Biggest Lessons From This Episode

1) Simplicity is key

Having a clear process will speed up everything, will help you to price the work as you know what you need to do and how much it cost you, and also will help your clients so they will know where they are in the process at all time.

2) Affordable is not cheap

We don’t need to charge 5k-10k for a logo. Most clients won’t be able to afford that, by offering a more affordable (not cheap) price you will get more work. I now charge less and earn more 🤷🏻♂️

3) Value

If don't really have a portfolio of clients you have brought value to, you can't expect to charge 10K for client work. You need to build your experience to become confident and grow testimonials to prove you are truly bringing value to your clients. Also, 10K clients expect not just a website but the whole experience to be premium. You are not just pushing pixels to deliver a website but your expertise at problem solving and your crafted process. This takes time!

4) Be humble

No matter at what stage you’re in your career, be humble and kind, this is not really a takeaway from the mentorship with James but from conversations we had. At the end of the day people buy from people, if you a good human you’re more likely to get more work, even if there are better designers than you out there. This is a fact.

5) Deciding On Setting Up As An Agency Or As Freelancer

Be clear on what you want in the future. Do you want to be managing a team or do you want to just to the creative work? Are you interested on making as much money or possible or are you happy with just a healthy income. If you build an agency, you will be managing more than actively doing the creative work. If you are a freelancer, you focus purely on the creative work rather than managing people. If you build an agency, you will charge more for projects to pay a team and you have the chance of selling the agency after you have grown it. Work out what success is to you and then decide accordingly.

6) Getting agency work

Be active on Linkedin and connect with agency owners and freelancers. Share regularly and be engaged with people's posts of whom you want to notice you. Reach out to agencies you like. Do good work for good people and they will tell others about you.

Žiga Fajfar

Felix Meens

Corey Moen