Welcome to Episode 74 of Webflail with Goodside Studio.  

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Today my guests are Danielle Laroy and Jessica Strelioff. These two are long time creative collaborators but came together more formally last year to launch Goodside Studio. The ethos was: "One part visual. One part verbal. Weaving colour, concept, and copy into cohesive brand systems that scale.” Wait what? What does that mean? Well, Jessica is a brand identity designer with over 10 years experience working with the likes of Asana, Yahoo, Google and agencies such as Upperquad, Farm Design and Paladar. Danielle is a wordsmith that has smithed words for the likes of Patagonia, Robinhood and Google. To give you a taste of her wordsmithing, her website homepage says: Strategy with soul, Copy with character, Brands you want to hang out with. Alliteration for the nation.

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Has it all been as smooth as the words “copy with character" would suggest though? You guessed it. No it hasn’t.

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The failures we’ll talk about in today’s episode are:

1. Navigating the pre-commitment phase before we started Goodside
2. Ignoring orange / red flags in new business calls
3. Saying yes to projects for the wrong reason (to please others, for money, because it's a big name)

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LINKS FOR GOODSIDE
💻 See Website: https://www.goodside.studio
🐦 Connect on Twitter: https://twitter.com/Goodside_Studio

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TRY OUT WEBFLOW
🚀https://webflow.grsm.io/webflail‍

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CONNECT WITH WEBFLAIL
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🐦 Connect on Twitter: https://twitter.com/JackRedley1

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